Delivered software development and web/mobile app development services for client engagements. Coordinated cross-functional teams to translate requirements into deliverables and product iterations. Focused on product stability, user experience, and timely delivery; supported client onboarding and handover.
Developed software products, plugins, and modules including marketplace-style clone scripts. Managed product feature scoping and iterative releases for web and SaaS deployments. Supported QA and deployment workflows to maintain product quality across releases.
Led digital marketing and growth campaigns for jewellery and digital gold platforms (KAS Jewellery, RKS DiGiGold, Moder Jewellery Mart). Improved brand visibility and lead generation using SEO, social media, and targeted advertising. Executed creative testing and retargeting strategies to increase user engagement and conversion intent.
Delivered digital solutions for an interior design provider focused on portfolio presentation and client lead capture. Implemented content and campaign tactics to showcase projects and support customer inquiries.
Supported product and marketing efforts for wall protection products and services. Focused on product positioning, online presence, and customer outreach to drive awareness.
Implemented SEO strategies that increased website traffic by 50%. Launched and managed social media campaigns to drive brand awareness and engagement. Developed and executed content marketing initiatives that doubled brand visibility and engagement. Implemented A/B testing that improved click-through rate (CTR) by 25% for online ads. Collaborated with cross-functional teams to align marketing with product launches, resulting in 40% increase in product adoptions. Analyzed campaign data to deliver insights that led to a strategic pivot, capturing a new user segment and increasing market share by 35%.
02/2020 - 03/2022
Implemented comprehensive SEO strategies that increased organic search traffic by 70%. Improved keyword rankings by 50% within the first year.
12/2017 - 10/2019
Performed daily data entry tasks to capture operational records into company systems with focus on data quality and accuracy. Validated and cleaned incoming records to resolve inconsistencies and reduce errors in downstream processes. Maintained organized electronic filing and documentation to improve retrieval efficiency for audits and reviews. Collaborated with team members to streamline input workflows and standardize data formats. Supported ad hoc reporting requests by extracting and summarizing dataset segments for stakeholders.
Bachelor of Commerce • 01/2016
Improved new brand visibility by optimizing pages for Google, accelerating organic discovery
Achieved 45% increase in User Acquisition through targeted acquisition campaigns
Led Conversion Rate Optimization initiatives that raised funnel efficiency
Interested in collaboration or just want to say hello? Feel free to reach out!