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Senthilnathan M

Senthilnathan M

Digital Marketing Manager

Madurai, Tamilnadu

I have worked as a Digital Marketing Executive for several years at Amigoways Technologies Pvt. I implemented SEO strategies that increased website traffic by 50%. My current focus is on acquisition and growth via strategic paid campaigns.

Skills

Data AnalysisPaid AcquisitionROAS OptimizationGoogle AnalyticsGoogle AdsMeta AdvertisingRetargetingCreative TestingCross-Functional CollaborationSEOSocial MediaContent MarketingA/B Testing

Projects

Amigoways Technologies Pvt Ltd

Delivered software development and web/mobile app development services for client engagements. Coordinated cross-functional teams to translate requirements into deliverables and product iterations. Focused on product stability, user experience, and timely delivery; supported client onboarding and handover.

Scriptzol

Developed software products, plugins, and modules including marketplace-style clone scripts. Managed product feature scoping and iterative releases for web and SaaS deployments. Supported QA and deployment workflows to maintain product quality across releases.

Jewellery & Digital Gold Industry Promotions

Led digital marketing and growth campaigns for jewellery and digital gold platforms (KAS Jewellery, RKS DiGiGold, Moder Jewellery Mart). Improved brand visibility and lead generation using SEO, social media, and targeted advertising. Executed creative testing and retargeting strategies to increase user engagement and conversion intent.

Connect Interior

Delivered digital solutions for an interior design provider focused on portfolio presentation and client lead capture. Implemented content and campaign tactics to showcase projects and support customer inquiries.

Guardio

Supported product and marketing efforts for wall protection products and services. Focused on product positioning, online presence, and customer outreach to drive awareness.

Experience

Amigoways Technologies Pvt

Implemented SEO strategies that increased website traffic by 50%. Launched and managed social media campaigns to drive brand awareness and engagement. Developed and executed content marketing initiatives that doubled brand visibility and engagement. Implemented A/B testing that improved click-through rate (CTR) by 25% for online ads. Collaborated with cross-functional teams to align marketing with product launches, resulting in 40% increase in product adoptions. Analyzed campaign data to deliver insights that led to a strategic pivot, capturing a new user segment and increasing market share by 35%.

Slice Carving Technologies

02/2020 - 03/2022

Implemented comprehensive SEO strategies that increased organic search traffic by 70%. Improved keyword rankings by 50% within the first year.

SBL Pvt Ltd

12/2017 - 10/2019

Performed daily data entry tasks to capture operational records into company systems with focus on data quality and accuracy. Validated and cleaned incoming records to resolve inconsistencies and reduce errors in downstream processes. Maintained organized electronic filing and documentation to improve retrieval efficiency for audits and reviews. Collaborated with team members to streamline input workflows and standardize data formats. Supported ad hoc reporting requests by extracting and summarizing dataset segments for stakeholders.

Education

Sourasthra College

Bachelor of Commerce01/2016

Achievements & Awards

Improved new brand visibility

Improved new brand visibility by optimizing pages for Google, accelerating organic discovery

Achieved 45% increase in User Acquisition

Achieved 45% increase in User Acquisition through targeted acquisition campaigns

Led Conversion Rate Optimization initiatives

Led Conversion Rate Optimization initiatives that raised funnel efficiency

Get in Touch

Interested in collaboration or just want to say hello? Feel free to reach out!

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