Digital Marketing Intern
I am an MBA candidate in Marketing & Finance with a BCA background and 3 digital marketing internships. I conducted a quantitative study with 384 respondents to evaluate the impact of 5 digital marketing strategies on brand awareness, finding that they collectively explained 55.6% of variance. My current focus is on integrating tech, marketing, and finance thinking to run campaigns and measure their business impact.
Conducted a quantitative study with 384 respondents to evaluate impact of 5 digital marketing strategies on brand awareness using descriptive analysis, one-way ANOVA, and regression — found that 5 strategies collectively explained 55.6% of variance in brand awareness (R² = 0.556).
Surveyed 90 customers using structured Likert-scale questionnaire to analyse impact of CRM dimensions on satisfaction using correlation analysis and multiple regression — model achieved R = 0.825, explaining 68.1% of variance in customer satisfaction.
Jul 2025 – Sep 2025
Contributed to market research and customer engagement initiatives, managed social media presence, created marketing content, assisted in planning and executing promotional activities, analysed campaign performance data, and supported brand development strategies.
Nov 2024 – Dec 2024
Gained hands-on exposure to digital marketing strategies, handled campaign management tasks, supported analysis of marketing performance metrics, and completed internship with an Excellent performance rating.
May 2024 – Jul 2024
Executed content marketing and social media marketing strategies, created and published regular content, managed day-to-day social media operations, and supported digital marketing campaigns from ideation to execution.
Jan 2022 – Feb 2022
Developed responsive web pages using HTML, CSS, and Java with Angular UI framework, and built and tested application components under the guidance of senior developers.
Master of Business Administration (MBA) — Marketing & Finance • Jan 2024 – Jan 2026
Bachelor of Computer Application (BCA) • May 2020 – Jun 2023
82%
Represented at state competition
'Analysis of Emotional Intelligence' at STAR Summit, Saveetha
Saveetha School of Management
Represented at state competition
Interested in collaboration or just want to say hello? Feel free to reach out!