M.G. Santhosh

Mars

July 2025 – Present

Managing Modern Trade chains (Dmart, Reliance, SPAR & KPN) with monthly business of ₹2.5cr+, consistently achieving 100%+ targets. Improved store-level offtake by 15–20% through bin visibility, clip strips & promo activations across 30+ outlets. Drove 10%+ assortment growth via SKU linking & listing coordination with APMs. Increased market share by deploying promoters in key outlets and converting C-class stores to B-class, improving productivity by 12–18%. Reduced OOS and improved fill rate by 8–10% through DC-stock alignment and proactive supply coordination.

Lorea’l India

December 2022 – July 2025

Managing key National Modern Trade accounts: More Retail, Vishal, Tesco, and Apollo Pharmacy. Handling Prominent Regional Chains: Royal Mart, MK Retail, Ratnadeep, Village, and Big Market. Responsible for delivering a monthly business turnover of ₹1.8 Cr, with a strong focus on value and volume growth. Leading a retail execution team comprising 3 supervisors, 12 ISPs, 2 salesmen, and 8 merchandisers to ensure top-tier store-level execution and promoter effectiveness. Achieved 2X sales growth in Royal Mart through strategic assortment planning, promotional execution, and improved in-store visibility. Implemented critical planogram corrections, increased share of shelf, and optimized category positioning in key accounts. Ensured strong distributor collaboration and high fill rates by aligning supply and demand plans with partner capabilities. Conducted regular JBP and visibility drives with category teams, leading to enhanced brand presence and market share in NMT and SSM channels.

HimalayaWellness

December 2021 – December 2022

Managed Modern Trade business across D-Mart, Reliance Retail, Vishal Mega Mart, and Smart Bazaar in Karnataka. Supervised a field team of 2 Supervisors, 14 Merchandisers, and 22 Promoters to ensure brand visibility and in-store execution. Drove operational efficiency in the MT channel through better planning, stock alignment, and execution. Prepared monthly, quarterly, and annual sales forecasts, and presented monthly sales decks to senior management. Developed and implemented effective sales strategies to enhance brand presence and volume growth. Ensured brand availability and visibility through strong store-level execution and merchandising. Achieved consistent sales growth by managing key internal (marketing, supply chain) and external (buyers, distributors) stakeholders.

Purvankara

January 2021 – December 2021

Developed promotional strategies for new real estate projects to drive walk-ins, digital traction, and lead conversions. Managed micro-marketing initiatives by coordinating with local agencies and in-house teams for regional brand-building activities. Oversaw the efficient distribution of marketing collateral across multiple touchpoints including site offices, channel partners, and expos. Liaised with the sales, digital, and creative teams to ensure timely execution of ATL/BTL campaigns and launch plans. Organized and led regular staff meetings to track campaign performance, resolve on-ground execution issues, and report updates to senior management.

Awarded for 3 consecutive months in the South Premier League for outstanding performance in sales.

Awarded with iPhone 14Plus.

Recognized as a Fastest Growing Regional Chain.

Appreciated for Best Merchandising, Building instore Relation.

Successfully driven by achieving 1 month Bar Soap Sales in 3 Days.

Closed sales during event, and had a privilege to attend a dinner with CEO, Puravankara.